Case Study: Scaling Support Partner Workforce for HomeMade
Overview
Be Recruitment partnered with HomeMade, an innovative, tech-enabled provider and coordinator of aged care at home, empowering older Australians with greater choice and control over their support, to scale their national workforce of Support Partners.
Between 2025 and 2026, we successfully recruited 27 Support Partners across Australia, supporting a mix of permanent and contract hires to meet increasing demand.
This partnership focused on building a high-quality, values-led workforce capable of delivering person-centred in-home care, while maintaining consistency, responsiveness, and strong alignment with HomeMade’s service model and commitment to client choice and independence.
About HomeMade
HomeMade delivers personalised, flexible in-home aged care support, combining technology with human connection to empower older Australians to live independently at home.
Their Support Partners play a key role in:
- Coordinating services and supports
- Building trusted relationships with clients and families
- Ensuring continuity and quality of care in a home-based setting
As demand increased, HomeMade required a recruitment partner who could scale hiring nationally, without compromising on care quality, empathy, and client outcomes.
The Challenge
HomeMade engaged Be Recruitment during a period of rapid growth, with several key challenges:
- National hiring across multiple states and regions
- A need to balance speed with quality and consistency
- Sourcing candidates with the right mix of care coordination, client engagement, and aged care knowledge
- Ensuring alignment with a person-centred, in-home care model
- Managing a mix of contract and permanent workforce needs
Our Approach
Be Recruitment delivered a scalable, partnership-led recruitment model:
1. Workforce Planning & Pipeline Development
We worked closely with HomeMade to forecast hiring needs and build proactive talent pipelines, reducing lead times.
2. National Talent Sourcing Strategy
- Leveraged our aged care and community services networks
- Targeted sourcing across metro and regional locations
- Engaged both active and passive candidates
3. Values & Capability Screening
Candidates were assessed on:
- Experience in aged care, in-home support, or care coordination
- Ability to build strong, trusted relationships with older clients
- Empathy, communication, and reliability
- Alignment with a tech-enabled, flexible service model
4. Flexible Delivery Model
- Supported both permanent and contract recruitment
- Adapted quickly to changing workforce demands
- Maintained consistent communication with hiring managers
Key Metrics
- 27 Support Partners placed nationally (2025–2026)
- Mix of permanent and contract placements
- Average time-to-fill: 2–3 weeks
- Shortlist ratio: 3–5 candidates per role
- Interview-to-offer ratio: ~2:1
- Offer acceptance rate: 95%+
- Geographic coverage: Multiple states across metro and regional areas
- Repeat engagement: Ongoing partnership across multiple hiring rounds
The Outcome
Be Recruitment successfully:
- Enabled HomeMade to scale their in-home care workforce nationally
- Delivered high-quality, values-aligned Support Partners & Clinical Support Partners
- Built a consistent pipeline of talent to support ongoing growth
- Provided flexibility across both contract and permanent hiring needs
- Ensured alignment with HomeMade’s client-centred, in-home care model
Why It Worked
- Deep expertise across Aged Care & Community Services
- Strong understanding of in-home care delivery models
- Ability to deliver at pace without compromising quality or cultural fit
- Access to a network of purpose-driven care professionals
Client Impact
This partnership enabled HomeMade to:
- Scale their national in-home care services efficiently
- Maintain continuity and quality of care during rapid growth
- Strengthen client outcomes through consistent, relationship-led support
- Build a workforce aligned to both technology and human-centred care
Testimonial
Be Recruitment has been a trusted partner in supporting our growth. Their understanding of in-home care and ability to deliver quality candidates at pace has been instrumental in scaling our Support Partner workforce nationally.
This project was managed by Zena Clark and Claire-Ann Leo
