In the ever-changing Not-for-Profit (NFP) sector, attracting and retaining top talent is more challenging than ever. With rising salary expectations, growing workloads, and increased competition from other sectors, many NFPs struggle to stand out as an employer of choice.
That’s where a strong Employee Value Proposition (EVP) comes in.
At Be Recruitment, we help organisations define, refine, and implement their EVP—ensuring they attract, engage, and retain the right people for their mission.
What is an EVP?
An Employee Value Proposition (EVP) is the unique set of benefits, values, and experiences that an organisation offers its employees in exchange for their skills, commitment, and time. It’s what makes your workplace special and why employees choose to stay.
A strong EVP goes beyond salary—it includes:
- Workplace culture – The way your organisation supports and values staff
- Career development – Growth opportunities, training, and progression
- Work-life balance – Flexible hours, hybrid working, additional leave
- Purpose-driven work – The impact employees have in the community
- Recognition & benefits – Fair pay, rewards, and non-monetary perks
Why Does Your NFP Need an EVP?
Many NFPs assume that purpose-driven work alone is enough to attract and keep staff. While mission matters, it’s not the only factor employees consider when choosing where to work.
Here’s how a well-defined EVP benefits your organisation:
- Attract the right talent – Stand out in a competitive job market by showcasing what makes your workplace special.
- Retain valued employees – Reduce turnover by offering meaningful benefits and a work environment people want to stay in.
- Boost employee engagement – When staff feel valued, they’re more motivated and committed to your mission.
- Improve compensation strategies – Salary isn’t always the top priority—offering flexibility, professional development, or extra leave can be just as valuable.
- Strengthen your employer brand – A clear EVP makes your NFP more appealing to both job seekers and current employees.
How Be Recruitment Can Help
At Be Recruitment, we’ve worked with both small and large NFPs to develop EVPs that align with their values, mission, and workforce needs.
Our EVP consulting service includes:
- Employee Feedback & Insights – Gaining independent insights into what your employees value through anonymous surveys, interviews, and focus groups, ensuring honest and transparent feedback.
- Market Benchmarking – Comparing your EVP to industry standards using insights from our NFP salary surveys.
- EVP Strategy Development – Defining your unique offering and messaging.
- Implementation & Communication – Helping you embed your EVP into recruitment, onboarding, and staff retention strategies.
If you’ve been meaning to develop your EVP but don’t know where to start, we can help. Our sector expertise ensures your EVP is tailored to the needs of NFP employees—so you can attract, retain, and engage the best talent.
Let’s make 2025 the year your NFP becomes an employer of choice. Contact us today to get started and find out about our competitive pricing for the NfP sector. [email protected]
